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Improving the cycling experience through ASSOS

The company was founded by a Swiss passionate cyclist who created cycling clothing that was more breathable and comfortable. His philosophy is to create gear that will make cyclists faster, stronger, and healthier by reducing their fatigue.

Assos of Switzerland logo on a cycling jersey pocket
Assos of Switzerland logo on a cycling jersey pocket.

Assos is a company that was founded in Switzerland by Toni Maier who wanted to create cycling gear that would make cyclists faster, stronger, and healthier. By reducing their fatigue, Assos clothing has been designed with the idea of improving performance.

Aerodynamics and physiology

Specially designed cycling gear can make a big difference in performance. Clothing that reduces drag is essential to help cyclists achieve their maximum speeds. Assos has spent years studying the aerodynamic properties of clothing, and has used this knowledge to create some truly effective pieces of gear.

A Brief History of Assos

Mr. Toni Meier founded Assos to help limit the fatigue experienced by cyclists. With the help of engineers from the Swiss Federal Institute of Technology, the company started in the year 1976, and has been doing well ever since. They have so far created cycling gear that helped cyclists go faster, stronger, and healthier. Assos is an ideal example of how companies can take advantage of the demands of their customers to improve what they are making.

All about ASSOS

The company has taken great strides in this market, and continues to invest heavily in research and development to ensure that they continue making quality cycling apparel. They have developed cutting-edge products that help cyclists go faster, stronger, and healthier. For example, the company is really focused on making their clothing more aerodynamic by helping cyclists cut through the air with ease—which allows them to go much faster than they would be able to without the right gear. 

Aerodynamics and physiology isn’t all that Assos has worked on; biomechanics has also been a major focus of the company. Assos has created gear that helps make breathing easier and more efficient, which reduces fatigue and allows cyclists to go longer and harder with less effort. 

allows cyclists to go longer and harder with less effort

Assos first created clothing designed to minimize the effort of riders by reducing drag and providing better airflow around the body. The company really took off when it started developing clothing designed with the cyclist’s specific anatomy in mind, making breathing easier and more efficient. This reduced fatigue significantly and allowed cyclists to go longer and harder than ever before with less effort.

Assos of Switzerland logo on a cycling body
Assos of Switzerland logo on a cycling body.

The importance of aerodynamics and physiology for cyclists

The clothing that a cyclist wears can make a big difference in performance. A cyclist’s clothing should help to reduce drag and provide better airflow, so the rider will be able to go faster and farther with less effort. Assos has been studying these concepts for years and has used this knowledge to create some truly effective pieces of gear.

The classic Assos bib shorts also provide a great amount of support and comfort, which assists in reducing fatigue. A study on the effect of pressure and airflow found that fabrics built with air channels and relaxed cut reduce fatigue and can enable cyclists to feel as though they are resting on a soft surface while they are still pedaling hard enough to reduce their performance.

feel as though they are resting on a soft surface

Having a comfortable, well-planned outfit to wear while cycling can have a big effect on your performance and how you enjoy the ride. Clothing from Assos is designed by riders who know exactly what it takes to make cycling as enjoyable as possible. 

Assos of Switzerland logo on a cycling body
Assos of Switzerland logo on a cycling body.

How Assos clothing helps improve cycling performance

  • Assos has been studying the effects of aerodynamics and physiology for years
  • The clothing that a cyclist wears can make a big difference in performance
  • A cyclist’s clothing should help to reduce drag and provide better airflow, so the rider will be able to go faster and farther with less effort 
  • Assos has created some truly effective pieces of gear, such as their classic bib shorts which also provide support and comfort 
  • Clothing from Assos is designed by riders who know exactly what it takes to make cycling enjoyable 
  • Clothes from Assos are built with air channels and relaxed cuts that reduce fatigue while still pedaling hard enough to maintain your performance 
  • Having comfortable clothes to wear while cycling can have a big effect on your performance and how you enjoy the ride 
  • Clothing from Assos is designed to improve the bicycle experience through studying aerodynamics and physiology for cyclists
Assos of Switzerland logo on a zipper of a cycling body.
Assos of Switzerland logo on a zipper of a cycling body.

Assos has been studying the effects of aerodynamics and physiology for years, using that knowledge to create some truly effective pieces of gear, such as their classic bib shorts. Clothing from Assos is designed by riders who know exactly what it takes to make cycling as enjoyable as possible, being built with air channels and relaxed cuts that reduce fatigue while still pedaling hard enough to maintain your performance. Having comfortable clothes to wear while cycling can have a big effect on your performance and how you enjoy the ride, and Assos provides just that. 

riding your bike, you don’t experience any unnecessary discomfort or muscle strain

Assos has created cycling gear to improve performance and reduce fatigue. They have accomplished this by focusing on the physiology of how air behaves in different speeds, as well as reducing friction between clothing and skin. Assos products are designed with aerodynamics in mind for cyclists who want to go faster while using less energy. It is important that when you’re riding your bike, you don’t experience any unnecessary discomfort or muscle strain – which can be avoided through wearing clothes made just for you! 

Our whole line of APPROVED cycling gear is made by ASSOS.

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